Whether you’re new to digital marketing or looking to level up your expertise, free online courses can be a great way to learn essential skills without breaking the bank. The best part? Many of these courses come with certifications, allowing you to add credibility to your resume and boost your job prospects.
Here’s a list of the best free digital marketing courses you can enroll in right now:
1. Google Digital Garage: Fundamentals of Digital Marketing
Google’s free Fundamentals of Digital Marketing course is one of the most popular and widely recognized certifications. It covers essential digital marketing topics such as SEO, SEM, content marketing, social media, and more.
– Duration: 40 hours
– Certification: Yes, after completion of the final exam
– You’ll Learn:
– How to create a digital marketing strategy
– Building an online presence
– Google Ads and Search Engine Marketing (SEM)
– Search Engine Optimization (SEO)
Google Digital Garage- (https://learndigital.withgoogle.com/digitalgarage)
2. HubSpot Academy: Inbound Marketing Certification
HubSpot offers free certifications focused on inbound marketing, covering content marketing, social media, SEO, and lead generation. This course is perfect if you want to learn how to attract and engage customers online.
– Duration: 4-5 hours
– Certification: Yes, after passing the final exam
– You’ll Learn:
– How to attract visitors through SEO, content, and social media
– Creating and nurturing leads
– Inbound strategies to convert and retain customers
HubSpot Academy- (https://academy.hubspot.com/courses/inbound-marketing)
3. Facebook Blueprint: Digital Marketing Associate
If you want to specialize in social media marketing, Facebook Blueprint offers a free course that covers Facebook and Instagram marketing. It’s designed for beginners who want to understand how to run effective campaigns on these platforms.
– Duration: Self-paced
– Certification: Optional (Paid Certification)
– You’ll Learn:
– Setting up and running Facebook and Instagram ads
– Targeting audiences and optimizing ad performance
– Analyzing campaign metrics
Facebook Blueprint- (https://www.facebook.com/business/learn)
4. SEMrush Academy: SEO and Content Marketing
SEMrush offers a variety of free courses on SEO, content marketing, and competitive analysis. These courses are ideal for anyone looking to improve their search engine rankings and build an organic traffic strategy.
– Duration: 2-5 hours (varies by course)
– Certification: Yes, upon completion
– You’ll Learn:
– SEO fundamentals, including keyword research and backlink building
– Competitive SEO analysis
– Building effective content marketing strategies
SEMrush Academy- (https://www.semrush.com/academy/)
5. Alison: Diploma in E-Business
Alison offers a comprehensive course on digital marketing fundamentals. This course covers a wide range of topics, from SEO and Google Analytics to email marketing and digital advertising.
– Duration: 6-10 hours
– Certification: Yes, diploma level
– You’ll Learn:
– Digital marketing strategies and planning
– SEO, PPC, and social media marketing
– How to track and analyze your campaigns
Alison: Diploma in E-Business- (https://alison.com/course/diploma-in-e-business)
6. Coursera: Digital Marketing Specialization (Free Audit)
Coursera partners with top universities like the University of Illinois to offer free digital marketing courses. You can audit many of these courses for free or pay for a certificate. The “Digital Marketing Specialization” covers everything from SEO to analytics.
– Duration: 8-10 hours per course (5 courses in the specialization)
– Certification: Available for a fee (free audit without certification)
– You’ll Learn:
– Digital marketing strategy and analytics
– Search engine optimization and social media marketing
– Data analysis and marketing automation
Coursera Digital Marketing Specialization- (https://www.coursera.org/specializations/digital-marketing)
7. Moz Academy: SEO Essentials
Moz offers a beginner-friendly SEO course that teaches you the basics of search engine optimization. This course is perfect for those looking to understand SEO’s role in digital marketing and how to apply it to their websites.
– Duration: 6 hours
– Certification: Yes, after completion
– You’ll Learn**:
– SEO fundamentals and keyword research
– On-page and off-page optimization
– Link building and content strategies
Moz Academy- (https://moz.com/training)
8. WordStream: PPC University
If you want to specialize in pay-per-click (PPC) advertising, WordStream’s PPC University offers free lessons on Google Ads, Facebook Ads, and PPC best practices. This course is ideal for those interested in running paid campaigns for clients or their own business.
– Duration: 3-5 hours
– Certification: No
– You’ll Learn:
– How to create and optimize Google and Facebook ads
– Campaign management and analysis
– Increasing ROI on paid ads
PPC University by WordStream- (https://www.wordstream.com/ppc-university)
9. LinkedIn Learning (Formerly Lynda): Free Trial for Digital Marketing
LinkedIn Learning offers a free trial where you can access high-quality digital marketing courses. These include topics like content marketing, SEO, and social media. You can learn at your own pace and gain access to expert-led tutorials.
– Duration: 1-month free trial (courses range from 1-10 hours)
– Certification: Yes (during the free trial)
– You’ll Learn**:
– Content marketing and SEO
– Social media strategy
– Email marketing and automation
LinkedIn Learning- (https://www.linkedin.com/learning/)
Free digital marketing courses are an excellent way to get started or upskill in various areas of online marketing. Whether you’re interested in SEO, social media, PPC, or content marketing, these courses offer you the foundation and practical skills you need to succeed. Start with one of these free resources, earn a certification, and kickstart your digital marketing career today!